Leadpoet vs Demandbase

Yes. Leadpoet is a B2B lead sourcing and outreach platform for teams that want researched accounts rather than a platform to search and score. Demandbase is an account-based marketing and sales platform that combines company and contact data with intent signals and predictive scores, with its own B2B ad platform to act on them. Leadpoet researches accounts that fit your ideal customer profile and show a current buying signal, finds the people in your target roles, and runs email and LinkedIn outreach you approve.

Demandbase's Pipeline Predict score rates how likely an account is to become a pipeline opportunity, from Highly Likely to Unlikely, using your past opportunities, intent data and website visits. A Leadpoet lead is an account that fits your ideal customer profile and shows a current buying signal, such as a funding round, a hiring surge or a leadership change. It comes with the evidence for each and contacts in your target roles.

Yes. On Accelerate and Scale, Leadpoet sends email from your own inbox and LinkedIn steps from your own LinkedIn, after you approve the campaign. Demandbase's Email Agent drafts emails and LinkedIn messages for you to send yourself, and Demandbase can add people to Outreach sequences, Salesloft cadences or Gong Engage flows.

Yes. Export your leads to Excel (.xlsx) on any plan and use them in the tools you already have. On Accelerate and Scale, you can also run outreach in Leadpoet or add leads to HubSpot.

No. Leadpoet's HubSpot app creates new records and never changes, merges or overwrites the ones you already have. On contacts it created, it updates only the Leadpoet Pipeline Stage field. If you map stages in Settings, it also moves the HubSpot leads and deals it created to the mapped pipeline and stage. When Demandbase exports or enriches data into HubSpot or Salesforce, it updates the records it matches, and you choose per field whether it overwrites values or fills only blank ones.