Automated outreach that opens with the buyer's own news
Leadpoet turns the research behind each lead into a personalized email and LinkedIn sequence. No campaign launches until you approve it.
As seen on
Lead
SRE Lead
Growth-stage platform company
Why this account
Three P1 incidents in 30 days, and a Head of Observability role posted the same week.
Sequence
- Day 1 · Email
Noticed the recent outages and your observability opening. Is tracing incidents across services a bottleneck?
- Day 3 · LinkedIn
Sent you a note about incident tracing. Worth comparing how your team handles it today?
Copilot · waiting for your approval
Illustrative example
Trusted by
What every campaign includes
Researched audience
Contacts with the evidence behind them
Personalized messages
Written from each lead's research
Sequences
Steps and automatic follow-ups
Your approval
No campaign launches without it
One inbox
Email and LinkedIn replies together
How B2B outreach automation works
A campaign goes from audience to approved launch in three steps. Nothing sends until you approve the launch.
Choose your audience
Start from saved leads, each with the evidence that it fits.
Review the sequence
In signal-led campaigns, Leadpoet drafts messages that open with each lead's research. Edit any step, set follow-ups and choose copilot or autopilot.
Approve and launch
Pick your sending accounts and schedule, then approve. A draft campaign never sends.
How Leadpoet personalizes each message
Every lead arrives with research. In a signal-led campaign, Leadpoet uses it to write a first message about the buyer's own news, then ties that news to what you sell.
Reads the research
The "Why this account" evidence, the company description and your notes on the account.
Connects it to your offer
Links the buyer's news to the problem your product solves, using the product details you set up.
Sticks to the facts
Each message only says what the research and your product details support. You can edit any line.
Why this account
Three P1 incidents in 30 days, and a Head of Observability role posted the same week.
What you sell
Monitoring that traces incidents across services.
Noticed the recent outages and your observability opening. Is tracing incidents across services a bottleneck?
Written from the lead's research
Illustrative example
You stay in control of every send
Choose how each campaign runs, which accounts it sends from and how much it sends. Switch modes or pause at any time.
Copilot
Someone on your team approves each message before it sends.
Autopilot
Messages send on schedule, and you can still hold any message for review.
Your own accounts
Accelerate includes one email inbox and one LinkedIn account.
Schedule and caps
Choose the sending days and cap new contacts per day.
“With Leadpoet, I've been able to focus on the quality of my outreach messaging instead of spending hours sourcing high-quality leads.”
Massimo Peiret
Growth & Partnerships Lead, Margin
Outreach by channel
See how each channel works, and where conversations go when buyers reply.
Outreach automation plans
Email and LinkedIn outreach is included on Accelerate and Scale. Launch covers lead sourcing with export.
Accelerate
$500a month
1,000 credits
- Up to 100 accounts a month
- CRM connection
- Email & LinkedIn outreach
Scale
Custom
Priced for your volume
- Credits set to your volume
- Dedicated account manager
- Custom integrations
Outreach automation FAQs
What is outreach automation?
Outreach automation sends your sales sequences and follow-ups and tracks the replies, so you do not send each email and LinkedIn message by hand. With Leadpoet, sequences go to contacts at companies showing buying signals, and no campaign launches without your approval.
How does Leadpoet personalize messages?
Each lead comes with research: the "Why this account" evidence, the company description and your notes. In a signal-led campaign, Leadpoet uses it to open with the buyer's own news and connect it to what you sell. Each message only says what that research and your product details support.
Can I review messages before they send?
Yes. Review and edit the messages, choose the audience and sending accounts, and set the sequence before launch. In copilot mode, you also approve each message.
Does a buying signal mean the prospect will reply?
No. A signal gives your message a relevant reason to exist. It helps you prioritize and personalize, but it does not guarantee a reply or a sale.
Do you make calls?
No. Leadpoet runs outreach on email and LinkedIn. We do not make calls or run voice agents.
See outreach built on your own leads
See a campaign drafted from your market in a 15-minute call.
Book a demo