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    Leadpoet vs Instantly

    Instantly is a cold email platform with a built-in B2B lead database, signal filters and AI agents that find leads and write emails. Leadpoet is a B2B lead sourcing and outreach platform that researches accounts with a current buying signal and delivers a short list with the evidence.

    At a glance

    TopicLeadpoetInstantly
    Best for Sales teams, startups and agencies that want researched accounts, not a database to search Agencies, sales teams and founders scaling cold email outreach
    How you get leads Researched for your request from 25+ real-time signal sources You search its lead database, or its AI agents add matching leads for you
    Buying signal on every account Yes. With the evidence for each Partly. Signals you filter by, found on 85% of companies, Instantly says
    Contacts in your target roles Yes. Checked to still work there, and replaced if you flag one Yes. Searched by job title from 450M+ verified contacts, Instantly says
    Email sequences Yes. From your own inbox Yes. Built in, from inboxes you connect or Google inboxes it sets up for you
    Existing CRM records left as they are Yes. Adds new records and never edits the ones you had Partly. Its HubSpot and Pipedrive automations can update records you already have

    Email and LinkedIn outreach are included on Accelerate and Scale.

    Sources

    What this page says about Instantly comes from Instantly's own pages, checked on November 2, 2026. Products change, so check them for the latest.

    Choose Leadpoet if

    • You want a short list of accounts researched for you, each with a current buying signal and the evidence.
    • You want a buying signal checked on every account, not only on the companies its signals cover.
    • Your existing CRM records must stay exactly as they are.

    Choose Instantly if

    • You want to search its lead database and signals yourself, with lists right away rather than in 1–2 days.
    • You want ready-to-send Google inboxes bought, set up and warmed up for you.
    • You also call and text prospects from the same inbox as your email.
    • You want an AI agent that holds every lead and email for your approval by default.
    • You want leads synced both ways with HubSpot or Pipedrive.

    What a Leadpoet lead looks like

    For a team selling cross-border payouts

    Illustrative example

    Your request

    Finance leaders at US B2B marketplaces expanding into Europe

    Countries
    United States
    Company size
    100–2,000 employees
    Contacts
    1 per company

    What we checked

    • Fits your buyer and company size
    • Shows the signal you asked for
    • Contact checked before delivery

    Lead delivered

    Head of Finance

    Series B B2B marketplace

    Pays 4,000 suppliers a month

    Why this account

    Announced its first European office last month and posted a treasury manager role to run supplier payouts in euros.

    Company press release + LinkedIn job listing · Role posted 6 days ago

    Suggested first line

    Congrats on the move into Europe. Saw the treasury role, too. Is paying suppliers in euros on your list?

    Fintech lead generation

    Trusted by

    “We used to bounce between two providers to fill the gaps. Leadpoet replaced both. Now we're speaking with buyers who are actively in the market.”
    Max Sebti, Chief Executive Officer, Score

    Max Sebti

    Chief Executive Officer, Score

    Frequently asked questions

    Is Leadpoet an Instantly alternative?

    Yes. Leadpoet is a B2B lead sourcing and outreach platform for teams that want researched accounts rather than a database to search. Instantly gives you cold email sending, a B2B lead database with signal filters, and AI agents that find leads, write emails and answer replies. Leadpoet researches accounts that fit your ideal customer profile and show a current buying signal, finds the people in your target roles, and runs email and LinkedIn outreach you approve.

    How is a Leadpoet lead different from an Instantly search result?

    A search returns the records that match your filters. A Leadpoet lead is an account that fits your ideal customer profile and shows a current buying signal, such as a funding round, a hiring surge or a leadership change. It comes with the evidence for each and contacts in your target roles.

    Do both tools let me approve messages before they send?

    Yes. In Leadpoet, you approve each campaign before it launches. Leadpoet's default Autopilot mode then sends the campaign's messages on schedule, and its Copilot mode holds each message for your approval. Instantly's AI Sales Agent holds the leads it finds and the emails it writes for your approval by default, and its AI Reply Agent holds replies for approval unless you turn on Autopilot.

    Can I use Leadpoet leads in other tools?

    Yes. Export your leads to Excel (.xlsx) on any plan and use them in the tools you already have. On Accelerate and Scale, you can also run outreach in Leadpoet or add leads to HubSpot.

    Does Leadpoet change my CRM records?

    No. Leadpoet's HubSpot app creates new records and never changes, merges or overwrites the ones you already have. On contacts it created, it updates only the Leadpoet Pipeline Stage field. If you map stages in Settings, it also moves the HubSpot leads and deals it created to the mapped pipeline and stage. Instantly's HubSpot and Pipedrive automations can update your existing contacts and other records, depending on the actions you add.

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    See the accounts Leadpoet finds for you

    Bring your ideal customer profile to a 15-minute call, and we'll show you the buyers with a reason to talk now.

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